People
are searching for your products and services right at this very second. They
have come to your website. But what do these new visitors see when they land on
your site?
One MediaSolutions increase your website visitor numbers by expertly marketing your website
to the right audience. Once we have directed the right traffic to your site, is
it blatantly clear what your visitor needs to do next
Your
website should make it clear what you want your customers to do. This may sound
like common sense, but look at your website as if for the very first time or
ask an impartial stranger to look at it for you. What is your ultimate goal?
Customers to buy products? Fill out an online enquiry form? Ring your phone
number? Make an online booking? Make it loud and clear what you want them to do
and more importantly make it easy for them.
For
example give your visitor clear instructions of what to do and what they can
expect after they have done it:
Make sure
your phone number noticeable with the incentive “Call Now to Speak to an
Advisor” or have your enquiry form staring right at the customer with the
incentive “Fill out Our Form to Book Your Place Now”.
”To order
simply click this link and using your VISA or Mastercard put in your credit
card details, it is easy and will take just a few seconds. You will then get an
e-mail which gives you access to the latest ebook.”
Simple but effective and easy to understand instructions are key.
Simple but effective and easy to understand instructions are key.
Now
imagine your website is a physical shop which you have never set foot in
before. You do not know where anything is or which way to go. This is what it
is like for a visitor coming to your website for the first time.
Label
everything, make it as clear as possible where visitors can find products or
information. Aim to have your website much clearer and simpler to navigate
around than that of your nearest competitors. Never underestimate how lazy and
impatient internet users are (I myself fall into this lazy category) they have
no loyalty to you or your site and they are always only one click away from
leaving it.
If people
cannot see what they are looking for right away they will leave. Time is
precious for us all and if your competitor is displaying information or a
product better than you are then you have lost this potential new customer to
them.
Use Google Analytics ‘Visitor Flow’ feature as much as possible. Monitor at which point it is people are leaving your site, map their experience of navigating around your site. Monitor which keywords brought them to your site and figure out where they dropped and ask yourself why they did not ‘buy’ from you.
Where possible, you want to make sure you direct your visitors to the most appropriate page, not just your home page. Again make sure you have clear indicators on every page of what you want your visitor to do, call / fill out a form?
As always with SEO content is king. Make sure you are giving your new visitors as much information about your products and services as possible. Not only will this educate them as to what they are getting but it will instil further faith into buying from you over your competitor. They are more likely to buy from someone who is willing to take time giving a clear but ultimately full description of their products. You want to give them confidence in buying from you more than anyone else.
Use Google Analytics ‘Visitor Flow’ feature as much as possible. Monitor at which point it is people are leaving your site, map their experience of navigating around your site. Monitor which keywords brought them to your site and figure out where they dropped and ask yourself why they did not ‘buy’ from you.
Where possible, you want to make sure you direct your visitors to the most appropriate page, not just your home page. Again make sure you have clear indicators on every page of what you want your visitor to do, call / fill out a form?
As always with SEO content is king. Make sure you are giving your new visitors as much information about your products and services as possible. Not only will this educate them as to what they are getting but it will instil further faith into buying from you over your competitor. They are more likely to buy from someone who is willing to take time giving a clear but ultimately full description of their products. You want to give them confidence in buying from you more than anyone else.
Having
said this, make sure you have clear quick header messages so the visitor
instantly knows what message you are trying to get across.
A good
rule I came across recently was ‘The 7 Second Test’:
If a
customer landed on any page in your site would they know what the site is and
what you are selling within seven seconds?
You may
think I am just stating the obvious with this blog, and I know you have
probably worked hard to get your website how you want it. But take a step back
from your site and try to look at it with new eyes. Look at your competitor’s
websites and compare it to yours. Is it really as best it can be?
People
are searching for what it is you offer, and you are probably in business as you
know you provide a great service, and just making your website ‘fool proof’ you
should gain new customers and word will spread just how great you are.
One Media Solutions is an established Online
Marketing company with an impeccable reputation, we’re a top SEO company and SocialMedia Agency.
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