Wednesday 7 May 2014

3 Top Tips to Increase B2B Lead Gen Using LinkedIn



Chances are, if you’re a professional, you’ve got a LinkedIn account. You have probably heard lots of success stories of how new business has been made. LinkedIn is great for connecting with your new and existing client base, keeping up to date with industry related news, sharing your own company updates and boosting you and your company’s presence. It is by far the best B2B social networking platform.

However, we have heard from our clients, that they are on, and use LinkedIn regularly but they still do not feel they are getting the most out of this great business networking site. Therefore, One Media Solutions, has come up with a few top pointers to help steer you to LinkedIn success. 

1.       Add a Customised Banner to Your Company Profile Page

Please don’t underestimate the attention a customised banner can grab. A banner is free to add to your page and can link back to your website. You can even add up to three different customised banners to your Products & Services section on your company page. This is a fantastic way to direct advertise and direct your LinkedIn traffic to not only your website but blog and other pages you own.
This might sound like a simple suggestion but many do not take advantage of this great opportunity. Potential new clients will visit your company profile and you want to make it as easy and obvious for them to be directed straight to a page where they can buy from.
 
2.       Apply the LinkedIn Lead Collection Widget.

The lead collection widget is to use alongside your LinkedIn Ad Campaign. The widget is a little box which sits at the top of your page allowing visitors to submit their email address to you with just one click. Instead of typing out all of their contact information into one of your landing pages (eg your website) visitors can easily leave their email address on your LinkedIn page and therefore will help you generate more leads and faster.

3.       Send Customised Messages to Your Prospects 

LinkedIn Sponsored Inmail is a brilliant marketing tool. LinkedIn will help you determine who you should be getting in touch with in order to grow your business. Simply create a message, and your URL’s and let LinkedIn do the rest for you. These messages are highly targeted sales pitches. Inmail is not a free platform, however it is well worth putting money towards this as it gives you the ability to reach your ideal target market, create leads and send traffic to your website. A sponsored campaign using Inmail is definitely getting the best out of LinkedIn in terms of lead generation.
LinkedIn can be an extremely useful platform for your inbound sales strategy. 

Remember One Media Solutions is a Social Media MarketingAgency who offer flexible terms and plans to help your business grow. A friendly Social Media Agency who are always happy to help: Call 0844 561 5515