For today’s blog we thought we would just write about some dos
and don’ts for your Social Media behaviour and actions.
Employees and Social
Media: Are your employees on Social Media? Chances are, they will be. You
may want to think about speaking to them about a social media policy. Or have a
written agreement in place where you see such lines as “these views are my own”.
Or agree with your employees that they will not accept friend requests from
clients etc.
Your employees represent your company, and will be
recognised by your clients and customers. Therefore it is best for everyone to
know from the start where they stand with their online behaviour.
Remember About Your
Bio: You probably already know the importance of writing in your bio
section across your social media platforms – if you haven’t this could be
costing you customers.
Remember to write clearly what it is you do and why you are
a good choice. If you are a shop or have a physical location make sure people
know where to find you. And always place you link back to your website.
If you haven’t revised your bio section since setting your social
media platforms up then this is something you may want to think about. Is everything
you have written still applicable or has your business developed?
Quantity Vs Quality: time
and time again we come across accounts selling followers and clients of ours
wanting to buy them – DON’T!!! Quality Tops
Quantity Every Time. Businesses are almost willing to do anything in order
to gain more followers and likes but ultimately the whole point of running your
social media properly is to gain more sales – this will not be the case if your
followers are not relevant to what it is you offer.
A well run social media strategy will get you quality
followers and sales all in good time.
Unanswered Questions:
The whole beauty of social media is that potential customers can view your
online personality and see what a good company you are – if you have left any unanswered
questions in the forms of: unanswered tweets, wall posts, direct messages, complaints
– this is making you look bad.
Answer all questions or comments you receive on your social
media platforms professionally and promptly. Do not be afraid of complaints –
show the world how well you handle and resolve them.
Silence: Never forget to post regularly across all your
platforms. Failing to post will result in a lost audience. We appreciate you are
busy and cannot always post as often as you wish (this is where One Media
Solutions can help) however, we recommend you post at least 3 times a week on
Facebook and at least one tweet per day on, of course, twitter.
Your company needs to maintain a presence on social media.
If you are finding your social media management too much to
handle One Media Solutions offer many packages to suit your budget to make sure
your accounts are handled professionally every day. We’re a top Social MediaAgency and remember we do not tie you into contracts (we’re that confident in
our service).
Using a Social Media Agency has many benefits, remember to
check our website for more information.