Inbound Marketing…What is it?

“What is inbound marketing?” we hear you cry.

Inbound marketing is what One Media Solutions specialise in AKA online / digital marketing. This is where your company displays to those who are searching for your products or services.

New customers are looking for you and inbound marketing brings them knocking on your door.

We are not saying that outbound marketing (traditional marketing) i.e. posting flyers, newspaper ads is not worth your time or does not have a place in your marketing strategy. However, it is un-measurable. And, we do not need to tell you that internet behaviour and usage has evolved, and therefore so should your marketing efforts. So, do you really give inbound marketing enough of your attention?

So many traditional marketing efforts are now dismissed by consumers. Whether we are business owners or not we all have that one thing in common, and that is, we are all consumers. And as a consumer, how many times have you changed channels when the TV ad break comes on? Thrown away the flyer posted through the door before you have even read it properly? Really took note of who is advertising in the paper?

Keeping all this in mind are you sure you have put enough budget aside for your inbound marketing efforts.

Now we have mentioned budget let’s talk money. On average, inbound marketing costs 62% less than traditional marketing efforts and best of all, inbound marketing efforts are measurable. Meaning you can see what is working and what’s not and whether you should continue your efforts or call it a day.

There are many inbound marketing platforms. The best platform we have found is “search” so this means making sure you appear in the search engines (Google) for the best, most relevant, key words. Consumers are, after all, looking for what it is you offer. We get you appearing on the search engines via SEO (natural listings) or PPC (sponsored listings).

Social Media Marketing is a fantastic inbound platform, and again, it is a measurable one. We can prove who is choosing to follow you and how relevant they are to your target market. Plus the communication here is ‘two way’, you are encouraging engagement, something which you cannot do by taking out an ad in the paper. You can sell to your following without them feeling like they are being sold to.

We feel inbound marketing works so well because consumers, nowadays, have taken control over what information they are being told. They choose to read certain blogs and follow certain social media accounts, they decide when they want search for a product or service on Google.

With traditional marketing the businesses were in control of when the consumer was sold to.

With inbound marketing the consumer is in control. One Media Solutions generates you leads using inbound marketing. One Media Solutions has a 100% client satisfaction rate making us the best SEO and Social Media Agency you will ever have to deal with.