What Gets the Best Engagement on Facebook, Twitter and Pinterest.

Facebook – if you run a Facebook business page you will realise it can be hard to post content which receives engagement. After monitoring posts for lots of our clients our study has shown that photos posted on Facebook receive the most interaction. Especially “behind the scenes” or “action” shots of your company or work place. 

A photo posted on your page is 75% more likely to receive interaction from your followers.

Make sure your photos are of high quality (no blurred images) and best yet if you can add an Instagram style affect i.e. change the colour of the background etc. your bound to get a reaction from your customers.

Twitter – twitter themselves have carried out research to see what sort of tweets would receive the highest engagement. They found that tweets including a photo or video receive 3 to 4 times more engagement e.g. retweets and replies. 

Again, as with Facebook, it is visual content which gets your content to be shared. An extra bonus in adding a photo to one of your tweets is that with Twitters busy timeline an image will stand out more to your audience and encourage them to click on your tweet. (Remember when possible to link back to your website as this will encourage a click on a link)

Pinterest – As with Twitter, Pinterest carried out their own research to find out what were the most popular types of pins. Pinterest found that certain categories performed better on certain days of the week:

Monday – Fitness and Health – Could this be because everyone starts the week with good intentions?

Tuesday – Technology and Gadgets

Wednesday – Inspirational Quotes – possibly to help us all through the working week

Thursday – Fashion

Friday – Humour – well who isn’t ready for a laugh by Friday?

Saturday – Travel – are we all thinking we should have spent the weekend away?

Sunday – Food and Craft – what else are Sundays made for?

We hope these tactics work for you. Try them out and let us know how you fair? Remember if thinking up content for your Social Media is getting too time consuming and searching for images to share is giving you a headache call One Media Solutions – we’re a top Social Media Agency who do not sign you up into contracts. There are many benefits to using a Social MediaAgency so please bear us in mind.

Why Your Business Should Be On Instagram………………..

You have probably, by now, heard of Instagram. (If not read our blog “Instagram, what is it?”)

Instagram is one of the fastest growing social media platforms but many businesses are struggling to know how to use it. We feel Instagram is a brilliant social media marketing tool, which helps increase sales and direct traffic. 

Here are our top pointers as to why your business should be using Instagram:

·         200 Million Active Users

Earlier this year Instagram announces they had over 200 million active monthly users. This is a brilliant mile stone for the company seeing as they only launched in 2010!!! 

It took Facebook five years to reach this number and Twitter six and a half.

This is a user number your business cannot miss out on – think of all that exposure. 

There’s a good reason why Instagram managed to get to this number so quickly which leads us onto our next point;

·         User Friendly

Instagram is extremely user friendly. There is no algorithm to determine what users will see (i.e Facebook). If you follow someone on Instagram you will see their posts – it has no filtered results. 

This is excellent news for your business’ images you’ve spent time on – no missed exposure. 

Instagram has a stream-style feed very similar to Twitter however it is not as fast moving. It displays the most recent posts at the top and you scroll down to see the rest. It is quite hard to miss a post from someone you are following on Instagram (depending on how many people you are following.)

It is also very east to like and comment on a post. To like it you simply “double tap” the image. To comment you simply hit the comment button and you can leave a short comment. 

It is extremely quick and easy to upload your own images and, of course, to add an effect on them. This brings us to our next point;

·         Visual Marketing 

Visual marketing is growing rapidly (catching up with content marketing), this could be because the human brain understands an image 60,000 times faster than text. Also there are no language barriers with images, and of course, is a great way to show off your products in a way text never can. 

A recent study learnt that “Instagram style” (where you’ve used one of their filter options) receive a 25% higher conversion rate. Your business cannot afford to miss out on visual marketing. Bringing us onto our next point…….

·         Higher Engagement 

Instagram produces a higher engagement rate compared to other social media platforms.

A study carried out this year shared the same images to multiple social media sites and measured the engagement on each. They varied the postings so some posted at the same time while others posted at peak times for each respective site. Here’s what they found:

§  Instagram – 40 likes; Facebook – 5 likes

§  Instagram – 23 likes; Facebook – 4 likes; Twitter – 0 retweets or favorites

§  Instagram – 19 likes; Twitter – 1 favorite

§  Instagram – 34 likes; Google+ – 4 +1′s

§  Instagram – 70 likes and 14 comments; Facebook – 9 likes and 1 comment

§  Instagram – 42 likes and 4 comments; Facebook – 20 likes and 14 comments

§  Instagram – 38 likes and 9 comments; Facebook – 15 likes and 14 comments; Twitter – 2 favorites and 1 retweet

§  Instagram – 34 likes and 20 comments; Facebook – 6 likes and 2 comments

You can see that Instagram continually produces higher engagement levels.

Bear in mind that your follower levels will impact on engagement, however if you can build your Instagram followers your engagement should be true to trend.

Bringing us onto our next point

·         High Quality of Traffic

The quality of traffic following you on Instagram is higher. This is because you have to work to get people to visit your website via Instagram. You cannot place hyperlinks in images only showcase your website in your bio section. The traffic is of high quality because they have to take calculated efforts to reach your website. Which is worth it as your bounce rate will be non-existent.

So there you have it, our top 5 pointers as why your business should be on Instagram. Remember if social media is getting too much then we’re here to help as a top Social Media Agency. We do not sign our clients into contracts and being a social media agency is what we do best.