There are loads of
statistics on Social Media to back up the importance of why you need to be
using it to promote and extend your brand. Statistics to show how many people
are actually using social media and how likely they are to buy from you as a
result of seeing you on social media.
What these
statistics also prove is that not everybody is on, or using social media, and
it could be that your target demographic is not (well not yet anyway). Even if
your target audience is not on Social Media or it could be, you, or your CEO is
convinced they’re not, you can still harness the greatness of the Web by making
it easy for the likes of Google to find your website. Yes that’s right your
Social Media efforts support your SEO strategy.
Another reason to
start your Social Media action plan early is, like any great marketing
technique, it can take time to build up momentum and presence. I fear a lot
people see Social Media as a quick and cheap magic wand that will work
overnight. Don’t get me wrong, Social Media is quick and (relatively) cheap and
has been known to have given businesses results they only thought possible from
a magic wand, but when not maintained properly Social Media can bring in next to
no results.
If companies are
only screaming their sales messages in one direction (from themselves to the
consumer) as and when they remember or can be bothered to login to their
accounts, then they will result in getting very little back in terms of
enquiries. The key is to have a well maintained account which encourages their
following to get involved and interact with their messages.
Formulate regular
Social Media campaigns that targets your demographic and keep them engaged with
your brand.
One Media Solutions
is a fully serviced digital Social Media Agency and all we know is how to drive
your online presence and online sales. We
have a dedicated team waiting to help to take the stress and hassle of your
social media campaigns away.
We’re a friendly
bunch who never mind putting the kettle on or giving you a call so have a word
with us today: 08445615515
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