Visual Content is better for Social Media……..

We all know how Facebook started, don’t we? Well in case you don’t here’s our brief description:  good old Mark Zuckerberg took an online social media idea and expanded it. He built Facebook on the back of the idea of ‘Hot or Not’ – a social media site where you would upload a picture of yourself and people could rate whether they thought you were hot or not.

Facebook encouraged it’s users to upload photos even whole albums from nights out and ‘tag’ friends in them. Because pictures could be tagged and the social network easily connected people (when it first started out you had to have a university email address to sign up) it was a huge hit, and the rest, they say, is history.

With Facebook ever changing its interface, most recently admitting the new interface was to make users profiles come across more like a magazine pages with a huge cover photo at the head – basically it was to easily showcase photos and visual content more. 

It’s not just Facebook where visual images work well. Just look at Pinterest, this is the fastest growing Social Media site and is purely visual based. Instagram has more than 100 million users and continues to increase in popularity. And Twitters app updates makes it ever easier to tweet pictures. 

So why is visual content better?

Apparently our brains understand an image 60,000 times faster than text.

Infographs are hugely popular now, because they help people understand information easily with added visuals.

If you are original and maybe just a tad clever with images then your followers are more like to share them.

So come on guys get adding more pictures across your social media campaigns. Add text or quick captions to pictures and hey presto you’ll have an image worth going viral with your message on it.

Remember One Media Solutions is a Social Media Agency who are on hand to help you with all of your online presence needs.