Monday, 16 June 2014

5 Facebook Posts and Tweets Which Gained The Best Response



Our Social Media Management packages for our clients aim to increase a relevant following and build up interaction and trust between their audience and brand.
Ways in which we do this is to encourage interaction across their social media platforms.
So after some testing here are the best posts and tweets we have sent out for our clients which have gained the best interaction:

1.       We’d like to see how close you and your best friend are. Leave a comment below and attach a picture of you and your best friend for your chance to win **PRIZE**. We’ll pick a winner at midday tomorrow.
OR
We’d like to see how close you and your best friend are. Leave a comment (or tweet us) and attach a picture of you and your best friend – and we will re-tweet and share the best ones – let’s share the love.

2.       We’re launching some new dishes on our menu and would love to hear your feedback. Comment (or tweet us) and tell us what flavour/ ingredient you think we should add to the following dish **INSERT PICTURE** we’ll even name the dish after the person with the best answer.  

3.       Can you give this image the best CAPTION?
Caption the following image **INSERT IMAGE, CAN BE RELATED TO YOUR PRODUCT OR INDUSTRY** an optional choice to this post is to offer a prize for the caption with the most likes.

4.       Click “Like” or Re-tweet us if you have visited our premises in the last 3 weeks

5.       What did you want to be when you were little?

You can always offer to give away a prize for comments which generate the most likes and re-tweets.

Your followers want to interact with you and like to feel part of your brand.

As we continue our social mediamanagement for our clients we will continue to share with you what we find works best on our favourite social media platforms. If you are looking for a social media agency please remember to give us a call: 0844 561 5515 or drop us an email info@onemediasolutions.com any time :-)

Wednesday, 7 May 2014

3 Top Tips to Increase B2B Lead Gen Using LinkedIn



Chances are, if you’re a professional, you’ve got a LinkedIn account. You have probably heard lots of success stories of how new business has been made. LinkedIn is great for connecting with your new and existing client base, keeping up to date with industry related news, sharing your own company updates and boosting you and your company’s presence. It is by far the best B2B social networking platform.

However, we have heard from our clients, that they are on, and use LinkedIn regularly but they still do not feel they are getting the most out of this great business networking site. Therefore, One Media Solutions, has come up with a few top pointers to help steer you to LinkedIn success. 

1.       Add a Customised Banner to Your Company Profile Page

Please don’t underestimate the attention a customised banner can grab. A banner is free to add to your page and can link back to your website. You can even add up to three different customised banners to your Products & Services section on your company page. This is a fantastic way to direct advertise and direct your LinkedIn traffic to not only your website but blog and other pages you own.
This might sound like a simple suggestion but many do not take advantage of this great opportunity. Potential new clients will visit your company profile and you want to make it as easy and obvious for them to be directed straight to a page where they can buy from.
 
2.       Apply the LinkedIn Lead Collection Widget.

The lead collection widget is to use alongside your LinkedIn Ad Campaign. The widget is a little box which sits at the top of your page allowing visitors to submit their email address to you with just one click. Instead of typing out all of their contact information into one of your landing pages (eg your website) visitors can easily leave their email address on your LinkedIn page and therefore will help you generate more leads and faster.

3.       Send Customised Messages to Your Prospects 

LinkedIn Sponsored Inmail is a brilliant marketing tool. LinkedIn will help you determine who you should be getting in touch with in order to grow your business. Simply create a message, and your URL’s and let LinkedIn do the rest for you. These messages are highly targeted sales pitches. Inmail is not a free platform, however it is well worth putting money towards this as it gives you the ability to reach your ideal target market, create leads and send traffic to your website. A sponsored campaign using Inmail is definitely getting the best out of LinkedIn in terms of lead generation.
LinkedIn can be an extremely useful platform for your inbound sales strategy. 

Remember One Media Solutions is a Social Media MarketingAgency who offer flexible terms and plans to help your business grow. A friendly Social Media Agency who are always happy to help: Call 0844 561 5515  

Tuesday, 10 September 2013

5 Top Tips to Increase Engagement on your Facebook Page.....



To increase engagement in your Facebook page try these simple top 5 tips……..

To continue from yesterday’s blog we’re sticking with everyone’s favourite social media platform, Facebook.

We are all aware of the power boost a strong Facebook page can give to a business, however not all of you have found it that easy to gain engagement.


Social Media is all about conversation so to increase engagement on your page, start a conversation with your fans.

1.       Ask Questions.

Asking questions, naturally, ignites dialogue. Posts which ask questions generate double the amount of comment rates than non-question posts.

2.       Fill In The Blank

One of the most engaging post techniques is one of the most under-used. Brands who use the fill in the blank strategy, e.g. I Love Reading One Media Solutions Blogs Because                               tend to receive NINE times higher engagement rates than any other post technique. 

At the moment the only industry which is really using this technique is Retail, however we think most of you can apply this strategy in with your posts. 

3.       Facebook Offers

When it comes to running an offer or promotion on your Facebook page keep it to the point and straightforward. Research has shown that the clearer the rules and what you win the more engagement your page will receive. 

Offers which receive the most engagement included the following:

“To Get £10 off……..” or “Receive £10 off”

“Here is a £5 voucher………”

Keywords to focus on, are “£ off” and “voucher or coupon”.  Posts which contain these straight to the point rewards receive 55% more engagement than the average post containing the word “offer” or “offer time”.

Posts containing keywords such as “Sale” or “50% off” receive the lowest engagement interaction. So stick to the point and tell fans what monetary value they are getting from you.

4.       Vouchers

Pages which offer vouchers receive the best engagement and shares. When offering vouchers do not leave your fans having to do the brain work or work out what they’re saving. Again, keep it obvious, to the point and direct as to what they’re getting.

People prefer tangible cash discounts rather than being told what percentage they are saving. So let them know “£10 off with this voucher” NOT “Save 10% with this voucher”.

Better yet, have the voucher give them something for FREE e.g. “Free nail varnish with this voucher”. If you own a physical shop you can ask fans to redeem their voucher in store therefore increasing footfall in your premises.

5.       Keep It Simple

While it is important to keep your content interesting and encourage your fans to share research has found that simple posts work best.

The two most successful types of posts contain a single image or only use words. 

Status only posts tend to receive as much as 95% higher engagement – wow!

Your Facebook page is a great tool to help you tell the world who you are and what you do and why you’re the best. Hopefully these 5 pointers will help you encourage engagement.

Here at One Media Solutions we live to help your online presence. We’re a Social Media Agency with a difference as we offer bespoke packages to suit your needs. Social MediaMarketing can bring in miraculous results, if you’re feeling a little overwhelmed please do not hesitate to get in touch with us.