Facebook – if you
run a Facebook business page you will realise it can be hard to post content
which receives engagement. After monitoring posts for lots of our clients our
study has shown that photos posted on Facebook receive the most interaction.
Especially “behind the scenes” or “action” shots of your company or work place.
A photo posted on your page is 75% more likely to receive interaction
from your followers.
Make sure your photos are of high quality (no blurred
images) and best yet if you can add an Instagram style affect i.e. change the
colour of the background etc. your bound to get a reaction from your customers.
Twitter – twitter
themselves have carried out research to see what sort of tweets would receive the
highest engagement. They found that tweets including a photo or video receive 3
to 4 times more engagement e.g. retweets and replies.
Again, as with Facebook, it is visual content which gets
your content to be shared. An extra bonus in adding a photo to one of your
tweets is that with Twitters busy timeline an image will stand out more to your
audience and encourage them to click on your tweet. (Remember when possible to
link back to your website as this will encourage a click on a link)
Pinterest – As with
Twitter, Pinterest carried out their own research to find out what were the
most popular types of pins. Pinterest found that certain categories performed
better on certain days of the week:
Monday – Fitness and Health – Could this be because everyone
starts the week with good intentions?
Tuesday – Technology and Gadgets
Wednesday – Inspirational Quotes – possibly to help us all
through the working week
Thursday – Fashion
Friday – Humour – well who isn’t ready for a laugh by
Friday?
Saturday – Travel – are we all thinking we should have spent
the weekend away?
Sunday – Food and Craft – what else are Sundays made for?
We hope these tactics work for you. Try them out and let us
know how you fair? Remember if thinking up content for your Social Media is
getting too time consuming and searching for images to share is giving you a
headache call One Media Solutions – we’re a top Social Media Agency who do not
sign you up into contracts. There are many benefits to using a Social MediaAgency so please bear us in mind.
No comments:
Post a Comment