3 Top Tips to Increase B2B Lead Gen Using LinkedIn

Chances are, if you’re a professional, you’ve got a LinkedIn account. You have probably heard lots of success stories of how new business has been made. LinkedIn is great for connecting with your new and existing client base, keeping up to date with industry related news, sharing your own company updates and boosting you and your company’s presence. It is by far the best B2B social networking platform.

However, we have heard from our clients, that they are on, and use LinkedIn regularly but they still do not feel they are getting the most out of this great business networking site. Therefore, One Media Solutions, has come up with a few top pointers to help steer you to LinkedIn success. 

1.       Add a Customised Banner to Your Company Profile Page

Please don’t underestimate the attention a customised banner can grab. A banner is free to add to your page and can link back to your website. You can even add up to three different customised banners to your Products & Services section on your company page. This is a fantastic way to direct advertise and direct your LinkedIn traffic to not only your website but blog and other pages you own.

This might sound like a simple suggestion but many do not take advantage of this great opportunity. Potential new clients will visit your company profile and you want to make it as easy and obvious for them to be directed straight to a page where they can buy from.

 

2.       Apply the LinkedIn Lead Collection Widget.

The lead collection widget is to use alongside your LinkedIn Ad Campaign. The widget is a little box which sits at the top of your page allowing visitors to submit their email address to you with just one click. Instead of typing out all of their contact information into one of your landing pages (eg your website) visitors can easily leave their email address on your LinkedIn page and therefore will help you generate more leads and faster.

3.       Send Customised Messages to Your Prospects 

LinkedIn Sponsored Inmail is a brilliant marketing tool. LinkedIn will help you determine who you should be getting in touch with in order to grow your business. Simply create a message, and your URL’s and let LinkedIn do the rest for you. These messages are highly targeted sales pitches. Inmail is not a free platform, however it is well worth putting money towards this as it gives you the ability to reach your ideal target market, create leads and send traffic to your website. A sponsored campaign using Inmail is definitely getting the best out of LinkedIn in terms of lead generation.

LinkedIn can be an extremely useful platform for your inbound sales strategy. 

Remember One Media Solutions is a Social Media MarketingAgency who offer flexible terms and plans to help your business grow. A friendly Social Media Agency who are always happy to help: Call 0844 561 5515  

5 Top Tips to Increase Engagement on your Facebook Page.....

To increase engagement in your Facebook page try these simple top 5 tips……..

To continue from yesterday’s blog we’re sticking with everyone’s favourite social media platform, Facebook.

We are all aware of the power boost a strong Facebook page can give to a business, however not all of you have found it that easy to gain engagement.

Social Media is all about conversation so to increase engagement on your page, start a conversation with your fans.

1.       Ask Questions.

Asking questions, naturally, ignites dialogue. Posts which ask questions generate double the amount of comment rates than non-question posts.

2.       Fill In The Blank

One of the most engaging post techniques is one of the most under-used. Brands who use the fill in the blank strategy, e.g. I Love Reading One Media Solutions Blogs Because                               tend to receive NINE times higher engagement rates than any other post technique. 

At the moment the only industry which is really using this technique is Retail, however we think most of you can apply this strategy in with your posts. 

3.       Facebook Offers

When it comes to running an offer or promotion on your Facebook page keep it to the point and straightforward. Research has shown that the clearer the rules and what you win the more engagement your page will receive. 

Offers which receive the most engagement included the following:

“To Get £10 off……..” or “Receive £10 off”

“Here is a £5 voucher………”

Keywords to focus on, are “£ off” and “voucher or coupon”.  Posts which contain these straight to the point rewards receive 55% more engagement than the average post containing the word “offer” or “offer time”.

Posts containing keywords such as “Sale” or “50% off” receive the lowest engagement interaction. So stick to the point and tell fans what monetary value they are getting from you.

4.       Vouchers

Pages which offer vouchers receive the best engagement and shares. When offering vouchers do not leave your fans having to do the brain work or work out what they’re saving. Again, keep it obvious, to the point and direct as to what they’re getting.

People prefer tangible cash discounts rather than being told what percentage they are saving. So let them know “£10 off with this voucher” NOT “Save 10% with this voucher”.

Better yet, have the voucher give them something for FREE e.g. “Free nail varnish with this voucher”. If you own a physical shop you can ask fans to redeem their voucher in store therefore increasing footfall in your premises.

5.       Keep It Simple

While it is important to keep your content interesting and encourage your fans to share research has found that simple posts work best.

The two most successful types of posts contain a single image or only use words. 

Status only posts tend to receive as much as 95% higher engagement – wow!

Your Facebook page is a great tool to help you tell the world who you are and what you do and why you’re the best. Hopefully these 5 pointers will help you encourage engagement.

Here at One Media Solutions we live to help your online presence. We’re a Social Media Agency with a difference as we offer bespoke packages to suit your needs. Social MediaMarketing can bring in miraculous results, if you’re feeling a little overwhelmed please do not hesitate to get in touch with us.

When & What Really is The Best Time to Post on Facebook?

Happy Monday Lovers. Our first blog this week is all about everyone’s favourite big Social Media player………Facebook.

It used to be that business owners would set up a "personal profile page" under their business name to promote their services and products. The all seeing Facebook could see tell this was going on so made Business Pages mandatory. And even though, it seems to us, that Facebook has been around forever (can you remember what your life was like before it? No, us neither) Business Pages have only been around for a mere 3 years.

So when and what is best to post on your Facebook Business Page?

We are still meeting a lot of clients who do not have Facebook profiles but know they need a Facebook page for their business. However, whether you have been on Facebook since your uni days, or new to Facebook this week, research has found best tactics when it comes to posting.

We've found out some very interesting research results below:

  

Of course, when reading the below please bear in mind who your target market is. Not all findings will be applicable to your industry.

The Best Time for Retailers to Post:

Research has found that the best time for retailers to post, is outside of office hours. In particular after 8.00pm at weeknights. Posts at this time tend to get 20% more engagement.

We have also noticed, during weekdays, that ASOS tend to post between 12.00-2.00pm why? Because this is when most people go on their lunch break and so will check Facebook. 

Best Days to Post:

Research has shown that the best days for engagement with your posts are Wednesdays and Sundays. However, most brands which were investigated made sure they posted regularly.

Always remember quality over quantity though.

How Many Times a Day Should You Post:

 As Facebook’s News Feed is slower moving, the last you want to do is clog up peoples feed with your sales messages.  We advise most of clients to post no more than 2 times a day. (Again just bear in mind your target market, this is simply a rule of thumb).

Research has found that posting one to two times a day produces 40% higher user engagement.

Having said that brands that post between two to six times per week produced 70% user engagement.

We’ll say it again quality over quantity.

Length of Your Posts:

A long looking post consisting purely of text will put people off straight away.

Try and use images (great way to showcase products) and keep sentences short and to the point.

Posts around 80 characters long receive around 65% higher engagement.

Research has found posts which are short and to the point, under 40 characters, generate the highest engagement. However, only 5% of Business Pages post using under 40 characters.

Our next blog will be all about the best ways you can increase engagement on your page, so keep your beautiful eyes peeled for it.

We love to hear from our readers so if you agree or disagree with our findings please leave your comments below. We are a Social Media Agency who love to build up a great relationship with our clients.

One Media Solutions do not just specialise in Social Media but SEO Liverpool experts. In fact we love all things online based. So please give us a shout if you would like to generate more inbound leads.